Tuesday, October 7, 2008

Recession Proof Wines

While the politicians and policy makers figure out how to fix the economy, it should already be quite apparent to everyone that times are a bit tighter than normal. Of course you don't want to stop drinking your favorite wines, beers, and cocktails, but you'll need to be a bit more shrewd in order to help offset the rising costs all around you.

One of my favorite adages about wine is from Napoleon: "In victory, you deserve Champagne, in defeat, you need it." Therefore, with the spirit of that saying, you either need wine more now than ever, or you deserve it. Or both. Let's talk about some of the best values out there right now.

Everyone has their favorite producers, but I like to empower my friends & guests to start thinking in terms of "region" & "varietal." That is, once you know for example that you like Pinot Noir from Santa Barbara, but not so much from Santa Monica, you'll begin to unlock the treasure trove of wineries waiting for you to discover.

I am defining a wine value as a wine that retails in the $8 - $15 range.

I'll say right now that if you're looking for value from California, you are going to be sorely underwhelmed. Land prices, insurance prices, distribution margins, and a host of other factors conspire to keep the wines from our state at a pretty high baseline price. I would say that for most of what is coming from a defined AVA in the state, not from a more generic appellation such as Central Coast or California, those wines are priced north of $20 -- not the value that we are looking for. There are some anomalies: Paso Robles puts out some nice blends in the $15 range. Same with Amador & Lodi up near the Sierras. Lots of Italian heritage means plenty of Zinfandel, Barbera, and Sangiovese. Actually, anytime you follow the Italians as they made their way around the globe, you will almost always find some great wines with some great values.

Probably the best place in the world for value right now is Argentina. I'm sure you all know that Malbec is the adopted red grape of Argentina, but have you ventured out to taste the incredible Cabernet Sauvignon, Merlot, or Charbono from there? How about the incredibly aromatic and refreshing Torrontes? You'll easily find incredible wines in this price point. And lest you think that this is some johnny-come-lately wine region, you should realize that they've been making fine wine down there for far longer than we have here in America.

Chile also offers an incredible bang-for-the-buck, with the star varietals being Cabernet Sauvignon, Merlot, Chardonnay, Sauvignon Blanc, and Carmenere. Chilean wines have a distinct "funkiness" to them (for lack of a better word) -- almost a weed or wet earth nose. Some people love this funkiness. I would just decant the wine a bit and enjoy the incredible fruit & structure left behind. And, if we're talking "funkiness," I'd be remiss to not mention South African wines. Chenin Blanc is what they do best, but the Shiraz and other reds are incredible values if you can find them. And decant them -- to take off that funkiness. Pinotage is the premier grape down there, but I find it to be almost always awful.

Moving more to the old world, Spain and the south of France are still pumping out incredible values that defy the Euro/Dollar conversion. Tempranillo is found in almost all regions in Spain, and you really can't go wrong with it. From the meaty & dried fruit versions in Rioja, to the huge lipsmacking bombs coming out of La Mancha & Ribera del Duero. Wine values from France, you say? Sure! Once you get outside the Bordeaux, Burgundy, Champagne, and Alsace regions, many incredible values show themselves. The Languedoc region in the south of France is the world's largest growing region (700,000 acres). They produce everything from Chardonnay to Syrah there, and the nice thing for American consumers is that the wines typically are labelled by varietal so you know what you are getting -- no Little Orphan Annie decoder ring needed. These wines are frequently sub $10, so take the time to explore what is available. One of my "go to" wines before I was in the business was a simple Cotes du Rhone. While the press really loves the wines of Chateauneuf-du-Pape, Hermitage, and other notable sub-appellations of the Rhone, very similar aromas & flavors can be had for under $10 from the more generic Cotes du Rhone appellation. This region is where Grenache & Syrah marry into something so wonderfully flavorful and sublime, but with enough character to stand up to most food dishes.

In fact, if you're looking for a magical dinner under $20 for you & your sweetheart, swing by BevMo or Trader Joes for a CDR, and use the rest of the money to buy mussels & french bread. Steam the mussels over some of the wine with some shallot & garlic, and use the bread to enjoy the remainder of the broth. You'll be transported to a French cafe without the hassles of passports & Euro conversions.

Of course, there's plenty of other great stuff out there from the likes of Australia and Italy, but we'll talk more about those next month.

You can absolutely find & enjoy some incredible wines without letting your wine budget go the way of the gas budget. Cheers!

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